noun: customisation: "the action of modifying something to suit a particular individual or task."
Now more than ever, we are expecting brands and products take into account our personal needs and treat us as individuals. We don't want or need a one size fits all approach.
Making people, like you and me, who one of a kind, the priority.
Perhaps it is a reflection of evolution that we all want to be heard and our differences recognised. Or perhaps it's in response to evolving technology advancements that make allowing for such demand, possible in the first place.
What began with monogramming your initials has gown into mega brands like Nike and Tesla allowing for contribution to the actual deign of your product.
The thrill of receiving something made for you, is not only something only for 20 year olds. Everyone is now delighting in such offering, and more willingly giving product praise when something is made for them regardless of age, sex, location.
An now, finally, not only is the customisation limited to colour preference or having your name imprinted on something. It can more recently, be reflected in your foods, drinks and medicines. We want 'us' to be reflected in our health products. And why wouldn't we?! A visit to the doctors or health practitioner has always been so individual and tailored, so why isn't the available health products and medicines? Our body is much more personal that our favourite colour or initials - isn't it?
Golden Grind has spent the past year trying to understanding how this can work in an easy, quick and free online service that allows us to custom blend a product that is tailored to your health needs.
You tell us what ailments you're suffering from, what is causing issues for you, in this moment, and we can use the world's best natural products to make a scientifically and practitioner formulated product you can take to help. Age, sex, length of time suffering and lifestyle choices are all taken into consideration. You can try this experience for yourself here.
We are beyond proud of such advancements and revolutionising the health space. We hope you take advantage of our new offering. And fellow brands, we look forward to seeing how you best, customise, in 2021.